A MATCH MADE IN RICHMOND
When Swedish Match launched their new customer service product, they called on Barber Martin Advertising. The agency enlisted the help of Park Group to produce the rollout video and I was called to write, direct and edit it.
The majority of the information was straightforward statistics without much potential for dramatization. My approach was to create a visually appealing format to make the graphics sizzle. Park’s Dave Swain designed the logo animation (and the logo itself).
Since the audience focus was convenience stores, Gene Rhodes and I shot 2 hours in a Mechanicsville store, grabbing unidentified hands and feet of real customers to add some visual punch. Once this footage was massaged in the Avid, it took on a stylized look that worked with the graphic design.
Dynamic music and fast-paced narration rounded out the package to sell the product with energetic pacing and vibrant visual appeal.
To match yourself up with a copy call at 804-358-5320 or email me.