BED BATH AND BETTER
Last year, I wrote, directed and edited a point-of-purchase video to sell Carpenter’s visco-elastic foam products in JC Penney stores. The response was so favorable that Carpenter called Park Group and me to produce another one.
This time the client was Bed Bath and Beyond and our goal was to create a new video that looked and felt totally different.
Instead of a “limbo” bedroom, Andrew Carnath created a full room with windows and furniture. Instead of the simple gray and white look for JCP, we took a cue from the product packaging and came up with an undulating blue background with circles to frame the video.
The best compliment came from the folks at BBB, who make NO changes to the first cut!
Wanna see? Call me at 804-358-5320 or email me.