BRINGING MEDIA TO GENERAL
When Julie Quarles went full-time at Genworth Financial, she left her free-lance work behind. Luckily, she recommended me to Liz Cleal at Media General (the folks who own the “Richmond Times-Dispatch” and lots of other media). They produce an annual video to highlight the year’s achievements and wanted a fresh approach.
To break away from the executive-reading-a-prompter scenario, I suggested an interview approach. This allowed the execs to have a conversation and appear more natural. Dave Park shot the interviews with 2 cameras for editing flexibility.
I worked with their staff editor John Attenberry to correlate the graphic design with their print report and the final result won raves for everyone!
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