COMMITTED AGAIN
Ever since Cheryl Moore started running Communications at PFG, she’s produced an annual state-of-the-company video. In our first year (2004) I suggested a “music video” featuring employees to finish the video with an upbeat tone.
This was the third year and the music video has become an enormous part of the project. Since the companies motto (We’re Committed) hadn’t changed, songwriters Jody Body (Far West Audio) and Mel Cox had the additional challenge of working with the same basic lyric for the chorus.
The big difference: have a PFG associate sing the song. We got audition tapes from many of the facilities and selected two winners from Maryland. They came to Richmond for the recording session (which Dave Park shot). The other auditions ended up in a highly-amusing outtake montage.
The other big change was short features about several PFG clients. We traveled to Illinois, Indiana and Tampa to shoot the profiles, then the entire thing was edited on my Avid (along with animated graphics from ShaveFX). The commitment paid off again!
Need convincing or just want to sing along?
Give me a call at 358-5320 or email me.