FOUR IN ONE
In all the years that Southside Regional Medical Center produced commercials, I never got my chance. Now that I’m the producer of choice for Terry Tysinger (Director of Marketing & PR), she asked me to help promote their “Digestive Solutions.”
Since it’s graphics and narration only, I called upon Travis Turner to create the motion design. He enlarged the logo to create an interesting background (it’s only revealed at the end) and added dynamic moving text to sell the message.
Here’s the innovative part: I gave the client four entirely different music cuts and they couldn’t decide which one to use, so we aired the spots alternating with ALL 4 CUTS.
Here’s the best part: The spot aired for the first time on Monday Night Football. Within 4 minutes, they had their first call!
Click here to visit their site and click on “Watch Our Commecial” to see it (and hear one version of the music). If you want to see the others, contact me.