KEEPING COOL IN BED
For some people, it can get hot between the sheets (add your punchline here). That’s the theory behind the revolutionary line of “Isotonic Cool” pillows that the Carpenter Company sells in Bed Bath and Beyond. Since the Park Group/Jerry team has delighted the client with three previous point-of-purchase videos, Matt Brown called us again.
The biggest challenge was to create a design that looked different from their previous “pillow projects (see “Bed Bath & Better” and “Pumping Up Down"). Since this one has a decidedly scientific angle, we went with that. After Dave Park shot the lovely model loving her bedding, it took the combined talents of Brian Harrell and Dave Swain to design the graphic elements.
The result kept the sensual appeal of fine bedding, while clearly explaining the highly technical features.
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