MAKING IT “MEMORABLE”
Genworth Financial is a major sponsor of the Memory Walk, an awareness/fundraising event for Alzheimer’s. Karen Carico called me to help create a video to encourage associate involvement. There wasn’t a script, so it fell to my editing abilities to craft a structure.
We had a dramatic speech by actor Victor Garber about his own experience with the disease. His excerpts helped explain the significance of the illness. A simple, yet attractive graphic design allowed the dynamic use of still photos and statistics.
Then it was time to motivate, which called for a change in style: upbeat music and quick cuts of enthusiastic Memory Walk participants. It finished up with a final statement from Garber that encapsulated the drama and served as a call to action.
Wanna see for yourself?
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