“MATCHED” UP AFTER ALL THESE YEARS
My old WTVR-TV colleague, Sandy Fowler Jones, is now at Swedish Match. We’ve wanted to work together for years and finally got the change when she needed an employee orientation video.
Since a number of the company execs needed to be on camera, we shot 2-camera interviews (more relaxed than direct-to-camera addresses). We also interviewed several employees and shot video around the local office.
This was blended with their stock video, music and graphics to create a fast-moving first impression.