PUMPING UP DOWN
Since we’ve had excellent results with our previous two projects for Carpenter, they called me and Park Group when it was time to promote their newest product.
“Indulgence” is a line of synthetic down sleep products that are sold in Bed Bath and Beyond. We needed a different approach from our other point-of-purchase video for them (see Project in 2003: “Bed Bath and Better").
Taking a cue from the luxurious gold script in the logo (which Dave Swain richly animated), we created a fantasy set of flowing curtains and glowing candles. A beautiful model helped the products come alive (or fall asleep). Dreamy music and a languorous voiceover completed the sensuous presentation.
The result: another unqualified thumbs up from the client!
Can’t make it into your local Bed Bath and Beyond? Call me at 804-358-5320 or email me.