SEEING SPOTS
When Dann Hall (Hall and Partners) decided to produce TV spots for Invincia (a local insurance company), he called me.
The plan was to interview 9 employees and create 4 spots. We used Dave Park and his Letus lens adapter that puts the backgrounds out of focus and gives a more filmic look (see photo above). We shot one day of interviews and one day for supporting video.
Once I started editing, I was able to create 10 spots, one for each person plus a bonus! The client was thrilled with the plethora of production!
Watch for them on their website (click on “Watch the commercials”) or call me for a copy.