TRUCKIN’ TUNE
Overnite Transportation wanted to introduce the new look of their logo using their current theme, “Our People Make the Difference.” My first suggestion was obvious, feature the people.
We shot interviews and “at work” footage of employees (Gene Rhodes on camera), then Ernst Communications from New Jersey produced a theme song. ShaveFX brought the Overnite logo to 3D life and it was time for me to work my Avid magic.
The finished video captured the energy of the company, while “delivering” on their employee-oriented theme.
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