UN-MATCHING
In 2003, Park Group produced a video for Swedish Match to explain their new business application to potential convenience store customers. This year, Joe Teller decided it needed a facelift.
Since I wrote, produced and edited the original, they called me back to revise it. The content was basically the same, so we spent our time on re-designing the look and feel. To help it stand out, we used new narrator with an English accent (Jeannie Boisineau). Dave Swain, who had created the original logo, designed a new animated background and I selected music that took it in a whole new direction.
In the end, most people would never guess it was the same show. The information’s the same, but it had serious “work” done.
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