WALMART VISION
Respected lens maker Zeiss Optical was introducing a new line of glasses in Walmart and Sam’s Clubs. RightMinds was the agency that helped them launch the product. They asked me to put together the video.
To help the employees appreciate the importance of the Zeiss brand, the video started with a layered montage of Zeiss products through the years. Garet Chester (in glasses!) and Dawn Ursula narrated the video, which also featured role plays and extensive animated graphics to help sell product features.
The finished promotional/instructional program was called “one of the best” that the Walmart folks had ever received.
To see for yourself, call me at 804-358-5320 or email me.